Smart consumerism
May, 2021
- In the process, building an element of mystique around the offering – that makes it tough for the consumer to unscramble.
- We live in an era where consumers are spoilt for choice, ‘bombarded’ with omni-channels, omni-communications, and tempted with easy credit.
- Hence, the need to be a ‘smart consumer’. To be able to ‘unscramble’ the market offerings. By practicing ‘laser beam’ focus on what you really need and be able to filter out the ‘noise’!
- Smart consumers will lead to smarter businesses and a more liveable planet.
- When a business introduces an offering to the market, it endeavours to ‘package’ all of its benefits and amplify it via branding and promotion, thus tempting you to ‘consume’.
