Smart consumerism

May, 2021

  • In the process, building an element of mystique around the offering – that makes it tough for the consumer to unscramble.
  • We live in an era where consumers are spoilt for choice, ‘bombarded’ with omni-channels, omni-communications, and tempted with easy credit.
  • Hence, the need to be a ‘smart consumer’. To be able to ‘unscramble’ the market offerings. By practicing ‘laser beam’ focus on what you really need and be able to filter out the ‘noise’!
  • Smart consumers will lead to smarter businesses and a more liveable planet.
  • When a business introduces an offering to the market, it endeavours to ‘package’ all of its benefits and amplify it via branding and promotion, thus tempting you to ‘consume’.

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