Business Challenges
- The ‘Feel Good’ of Giving Vs. The Real Impact It Creates
- Lack of Domain Focus & Specialization
- Recipient Vs. Beneficiary
- ‘Write a Cheque and be done with it’ - Rest is their baby!
- Idea Driven Vs. Need Drive Project Selection
- Proliferation of Micro Initiatives – which lack critical mass / impact
- Limited Interface between Social Cause Driven Organizations / Initiatives
Deliverables
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To develop a highly focused CSR Plan, Strategy and Initiatives – in line with the Business Strategy and one that will make a positive difference in society
MTI Approach
- Compliance
- Adhering to the basic legal requirements of the territories in which the business operates
- Responsibility
- Acts as a responsible corporate citizen
- Compliance in ‘spirit’ – above compliance
- Initiatives
- Undertakes a one-off social cause related project that benefits society
- Strategic Integration
- Committed to (only) one major SR initiative on a sustainable and highly focussed basis
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Provides a major benefit to the consuming / key publics, while enhancing corporate image