MTI Consulting has conceptualized, researched and published MTI’s 11C Cricket Business Strategy Model as part of their thought leadership initiatives. The model provides a strategic planning framework for Cricket as a business and is ideally suited for Cricket Authorities around the world. The development process used a blend of sports business models and best practices in business strategy models, benefiting from strategy work carried out by MTI in over 40 countries. Last year, MTI along with UK’s Intangible Business, carried out a pioneering study to financially value the eight IPL Franchisees.
In unveiling MTI’s 11C Cricket Business Model, the CEO of MTI Consulting explained the rationale for a strategy model for the ‘World’s Hottest Sport’ as described by Forbes.
“The business of cricket is estimated at US$ 4 Billion globally, growing at 15% per annum and could be easily classified as a ‘FMCG’ (fast moving consumer good). Not only does it touch the hearts and minds of over 2 billion consumers worldwide, it accounts for a significant proportion of consumer television and web surfing time as well as the enormous amount of casual consumer chat! It is argued that this form of unscripted entertainment is capturing share from other forms of leisure and entertainment. It is now opening up new frontiers, from Afghanistan to Argentina, from Canada to China and from Namibia to the Netherlands. The innovation curve has just begun, with the likes of the IPL Twenty20 series, as it is expected to capture an increased share of the consumers and the advertisers’ wallet. Many in the industry still see it as a competitive sport; consumers see it as a form of entertainment; cricketers see it as a viable career; above all it is among the most competitive and dynamic industries, that rivals many conventional industries. Given the many facets of the cricket industry (players, spectators, TV viewers, sponsors, advertisers, boards etc), it requires a holistic business strategy framework, that can benefit from proven strategy formulation models, yet does not fail to capture the essence of cricket.”
MTI’s 11C Cricket Business Model has been developed as a framework (with relevant tools) to help Cricket Authorities to analyze, strategize and realize greater heights for Cricket as a business.