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MTI launches campaign to help internationalize Sri Lankan companies
MTI Consulting has launched a campaign to encourage Sri Lankan companies to enter new international markets and further strengthen their existing international operations. With the global marketplace a wide and open playing field, those businesses that still have an over-dependence on local and familiar territory are at risk of missing expansion opportunities, hence stunting their growth potential.
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| MTI Consulting can provide a specific solution to a Corporation to realize its market entry ambition. MTI’s Market Entry™ Model can be implemented in two folds; one in assessing the opportunity a market provides, and second planning the actual market entry strategy, which includes Channel and Partner Identification and the facilitation of Strategic Alliances.™ |
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Stage 1: Market Opportunity Assessment
The module of the solution will help a company in assessing the size & nature of opportunities exploitable in a particular market given its competencies and details the statutory requirements for a presence in the market. Opportunity assessment involves in-depth analysis of the Macro economic elements, industry, players & consumers.
Opportunity assessment will involve both primary & secondary research using quantitative & qualitative techniques to identify…
Various opportunities
- their geographical location
- their size & potential
- the kind of segments that exist
- how are the various segments being serviced currently
Who are the key competitors
- their competencies
- competitive stance
- USP
- loyalty
- network
- quality
- services
- coverage
- flexibility
- advantages & disadvantages
- pricing
- key success factors, etc.
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Armed with information on the size & nature of the opportunity, MTI Consulting will map the competencies of the client that can be leveraged in the market's scenario. Both these will be threaded together to map-out in detail the opportunities that the client can exploit in the new market.
The market opportunity will be presented to client in the form of MTI's OppScape™ model representing the opportunity in various segments, the size of each segment, the challenges each segment poses, competition in each of the segments & the competencies of client that can be leveraged in each of the segments.
This module will also provide the client MTI's StatScape™ which details the statutory requirements of the market under study for any kind of an entry & outline what are the legal & compliances requirements.
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Stage 2: Market Entry Strategy Development
The second phase of the solution involves strategy development detailing the entry strategy for the client, the structure, the geographical presence, the systems, the staff, and the investments that are required to sustain the strategy.
Depending on specific requirements of the client MTI Consulting can also develop a top-line business plan & financial working to assess the returns that can be expected from the market's operations basis the entry strategy.
This Market Entry Strategy will be linked to the existing strategic plan of the client. The Entry Strategy will be presented in the form of MTI's PlanScape™ - a one page strategy map detailing the strategy, systems, structure & staff. This will further be supported by a MTI's Straction™ model detailing the various tasks to be undertaken for market entry with people responsible and dates. The financials will be presented in the form of MTI's FinScape™.
MTI Consulting will work with the client to develop the strategy & take key decisions on the assignment using its proprietary consulting & training processes & models.
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Implementation Hand-holding
Depending upon the specific requirements of the client; MTI Consulting can hand-hold in implementation of the strategy involving identification of suitable partners / locations / personnel, liaising with the authorities, etc. This part of the solution is tied to implementation.
Read more on MTI's 8 Steps to Internationalization
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