MTI enables Asia’s top Ethnic Fashion Brand to explore Sri Lanka

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An international delegation from Khaadi, an iconic fast fashion retail force, will be in Sri Lanka this week to meet potential franchise partners.

Khaadi has identified Sri Lanka as a high potential market to establish its premium ethnic fashion brand in the fast growing island nation.  Khaadi recently appointed MTI Consulting to advise them on their Sri Lanka Market Entry Strategy.

“Khaadi is present in over 65 locations across UK, Pakistan and the Gulf. We have an aggressive internationalization plan in progress and see a clear opportunity in the Sri Lankan fashion retailing domain which we wish to optimize. We are pleased to have acquired MTI’s consultancy services for this process of market entry,” said Adnan Samdani, Chief Commercial Officer MENA & SE of Khaadi SMC-Pvt Limited.

“Having conceptualized the multi-faceted aspects, a customized process-based model has been developed based on which MTI will facilitate this exciting market entry partnering and facilitation process,” MTI CEO, Hilmy Cader added.

Established in 1998, Khaadi is a Pakistan based fashion retailing pioneer with an unparalleled retail network, currently holding over 450,000 square feet of brick and motor stores, with its global presence in Pakistan, across the UK and the Gulf. The business focuses on providing an exceptional retail experience, affordable, fast fashion and fabric for women and children, fashion accessories and a homeware line.

MTI Consulting is an internationally-networked boutique management consultancy that enables clients to ‘Analyze > Strategize > Realize’ profitable business opportunities. MTI Consulting offers advisory services in strategy, strategic planning, corporate re-structuring, process re-engineering, performance management, international market entry, feasibility studies, due diligence, corporate finance, mergers and acquisitions, HR, executive search/head hunting, marketing strategy, branding and market research. Since its inception in 1997, MTI has worked on over 690 assignments in 43 countries, covering a diverse range of industries, clients and business challenges.

Photo: Khaadi CEO – Shamoon Sultan and MTI Sri Lanka Director Ms. Rajika Sangakkara

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