Focus on Small Data & Lean Insights
MTI’s South Asian Consulting Analysts, from India, Bangladesh and Sri Lanka, converged at the Jetwing Beach in Negombo for their Regional Analysts Huddle, this week.
“Analytics is playing an increasingly critical role in developing our consulting solutions – as clearly articulated in our tag-line ‘Analyze > Strategize > Realize’. Thanks to technology and connectivity, today it is more efficient to access almost any kind information. But, ‘too much information’ can be as challenging as ‘too little information’” The challenge though is not in the quantum of information. Firstly, finding the best-fit information for strategizing. More importantly, supplementing the information (which is today a generic raw material that is freely accessible) with insights and intelligence. The ultimate challenge though is in blending the 3 ‘I’s to make the optimal consulting recommendation,” said MTI CEO, Hilmy Cader.
Elaborating further he opined that ‘Think Big’ is a cliché in business. It works well for goal-setting. When it comes to strategizing, it can lead to solutions that are ‘blanket’, shallow and /or ‘over-kill’. Instead, by miniaturizing the variables there can sharper focus on what needs to be done. E.g. how will advertising ‘Ceylon Tea’ on the attire of our Cricketers influence a British Consumer at a London Supermarket to switch brands? To make that switch, how can we convince the supermarket to stock brands with ‘Ceylon Tea’ and for this to happen how can we convince the top global brands to switch to ‘Ceylon Tea’? Hence, the need to ‘Think Small’ and the importance of ‘Small Data’.
In their 22 year journey, MTI has carried out over 660 projects across 43 countries and worked with some of the top global companies.
MTI has worked across Asia, Middle East, Europe and Americas; including assignments in Algeria, Australia, Bahrain, Bangladesh, Brunei, Cambodia, Egypt, France, India, Indonesia, Italy, Germany, Holland, Jordon, Iran, Iraq, Korea, Kuwait, Lebanon, Malaysia, Maldives, Malta, Mexico, Myanmar, Nigeria, Oman,Pakistan, Palestine, Philippines, Saudi Arabia, Singapore, Sri Lanka, Spain, Syria, Switzerland, Thailand, Qatar, UAE, UK and USA.
MTI’s practices include Strategy, Business Operations, Corporate Finance, Talent & Resourcing, Go-to-Market and Tech-Advisory. The MTI team comprises of a multi-national pool of Strategists, Analysts, Researchers, Industry Specialists and Functional Specialists. MTI has also been at the cutting-edge of thought leadership on strategy, having presented at over 150 conferences around the world
Photo: MTI’s Regional Analysts with CEO Hilmy Cader